79 per cent of private jet travellers are men, but a small tide is turning, says PrivateFly

While 79 per cent of PrivateFly’s clients are male, the private jet booking service has produced analysis indicating a growing female usage of private jets – and encouraging more women to consider private aviation to mark International Women’s Day. The company has seen its proportion of female passengers grow slightly every year since it launched, with 7 per cent more women flying in 2014, compared to 2010. In 2014 just over a fifth (21 per cent) of all its passengers were female.

To mark International Women's Day, during the week of 2-8 March, PrivateFly is offering a special 5 per cent discount to lead female passengers who book a private jet during the period*. The company is also pledging a charity donation to The Global Girls fund for every flight booked during this period - regardless of gender. The Global Girls fund is one of the preferred charities for International Women's Day 2015.

Carol Cork, marketing director of PrivateFly commented: “International Women’s Day is something we wanted to mark, to recognise the economic, political and social achievements of women. The private jet industry is a direct reflection of the economy in terms of business success and wealth, so most of our lead passengers are currently male. But we see the tide turning slightly.

“As a disruptive online booking service for private jets, PrivateFly appeals to the new breed of private jet customer, looking for greater transparency, choice and cost control. So we see more enquiries and bookings from female travellers than the industry average.

“We have seen a steady increase in our female clients every year including high net worth individuals, and senior figures in the entertainment and fashion industries – but also a growing pool of successful women in business. These women value the efficiency, flexibility and discretion of private aviation as clearly as their male counterparts. And of course the key decision maker in choosing a private jet supplier is often female – such as the senior executive PA – even if the passengers are not.

"We happily fly male and female, young and old, children and animals. But I hope our special offer for female private jet customers this week will attract more women - and that we can make a great donation to the Global Girls Fund in the process”.

-Ends-

Notes to editors:

*The 5% discount offer applies to flights booked during the period 2 – 8 March inclusive, regardless of departure date; and where the lead passenger is female.