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PRIVATEFLY SIGNS NEW CONCIERGE PARTNERSHIP

-PrivateFly.com expands travel distribution strategy, and announces new partnership with The Hemingway Club-

PrivateFly.com, the online booking engine for private aviation, has announced a new partnership with The Hemingway Club, a tailored concierge service, which offers dedicated assistance from a team of destination and lifestyle experts based throughout the UK.

This new partnership will allow the Hemingway Club to offer a comprehensive, 24 hour response to their members' private jet or helicopter requests, by using PrivateFly's partner platform to compare the global charter market. By accessing PrivateFly's cost calculator, they can give their members instant price estimates, and use a global itinerary planner that locates closest airfields and calculates aircraft suitability based on the member's individual requirements.

After the initial cost estimate, Hemingway's concierge team can submit their client's flight request to all relevant aircraft operators worldwide. The agent can compare available aircraft quotes, images and specification - which are usually returned within minutes - and complete the client's booking online or by phone, with PrivateFly's expert team available 24/7.

Alex Vince, Founder and CEO of Hemingway comments: "The Hemingway Club is delighted to offer our members access to a global network of private jets and helicopters as part of our tailored concierge service. PrivateFly.com offers our operational support team great online tools to compare the market and make private jet charter much quicker and easier to arrange".

Carol Cork, marketing director of PrivateFly.com, adds: "We're continuing to improve and invest in our partnership offering to the travel industry. This new partnership with Hemingway Club illustrates PrivateFly's hybrid business model - offering an agent-friendly booking platform to sell private charter, combined with VIP handling to ensure excellent service for their most valued clients".

-Ends-

About PrivateFly:

PrivateFly is an online booking network that makes it quicker, easier and more cost effective to arrange private jet charter. With over 7000 aircraft registered worldwide, PrivateFly is the only online aggregator for private jet charter in Europe.

PrivateFly combines online efficiency and transparency with offline expertise to offer a full-service VIP charter service to direct customers and partners. The bespoke software has been created in-house specifically to meet the needs of charter customers and operators. In 2010 PrivateFly launched the world's first iPhone application to provide instant private jet pricing on a mobile phone and now offers the equivalent application for the Android platform.

PrivateFly.com was awarded Website of The Year in Flight International's 2011 'Webbies' awards, which recognise online excellence across the whole of the aviation industry - the judges describing it as "the iTunes" of aviation. It was also announced as one of the Smarta 100 companies in 2010, by a judging panel including Dragon’s Den’s Deborah Meaden and other leading entrepreneurs, such as Bebo founder Michael Birch.

Founded in 2008, PrivateFly is based in St Albans, Hertfordshire. In September 2011 it announced successful investment fundraising of £2 million, enabling international expansion plans and further enhancements to its technology platform.

For further information, interviews or imagery, please contact:

Jane Martin
Publicité Ltd
T: 020 8543 6582/020 8542 7400
E: j.martin@publicite.co.uk

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