PRIVATEFLY SIGNS NEW CONCIERGE PARTNERSHIP

PrivateFly.com, the online booking engine for private aviation, has announced a new partnership with The
Hemingway Club, a tailored concierge service, which offers dedicated assistance from a team of destination
and lifestyle experts based throughout the UK.

This new partnership will allow the Hemingway Club to offer a comprehensive, 24 hour response to their
members' private jet or helicopter requests, by using PrivateFly's partner platform to compare the global
charter market. By accessing PrivateFly's cost calculator, they can give their members instant price
estimates, and use a global itinerary planner that locates closest airfields and calculates aircraft
suitability based on the member's individual requirements.

After the initial cost estimate, Hemingway's concierge team can submit their client's flight request to
all relevant aircraft operators worldwide. The agent can compare available aircraft quotes, images and
specification - which are usually returned within minutes - and complete the client's booking online or
by phone, with PrivateFly's expert team available 24/7.

Alex Vince, Founder and CEO of Hemingway comments: "The Hemingway Club is delighted to offer our members
access to a global network of private jets and helicopters as part of our tailored concierge service.
PrivateFly.com offers our operational support team great online tools to compare the market and make
private jet charter much quicker and easier to arrange".

Carol Cork, marketing director of PrivateFly.com, adds: "We're continuing to improve and invest in our
partnership offering to the travel industry. This new partnership with Hemingway Club illustrates
PrivateFly's hybrid business model - offering an agent-friendly booking platform to sell private charter,
combined with VIP handling to ensure excellent service for their most valued clients".

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