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PRIVATEFLY.COM TARGETS INDEPENDENT TRAVEL AGENTS

-Online booking engine for private aviation signs partnership with UK's largest independent business travel consortium-

PrivateFly.com, the unique online booking engine for private aviation, has announced a new partnership with business travel network Advantage Travel Centres, whose 200+ members are independent business travel agents with a combined annual buying power of over £1.1 billion.

This new partnership includes specific member benefits for Advantage Travel members including lucrative commission-share opportunity and agency incentives. PrivateFly's 'quick quote' search tool is also embedded within the Advantage Travel members' intranet, allowing access to instant and accurate private jet estimates for any global trip. Members can then click through to PrivateFly.com to submit their client's flight request to all relevant aircraft operators worldwide. The agent can compare quotes for available options - which are usually returned within minutes - and complete the client's booking online or by phone, with PrivateFly's expert team available 24/7.

Ken McLeod, corporate director of Advantage Travel Centres comments: "This new partnership with PrivateFly.com means our members can now compare and buy private jet charter on behalf of their clients as easily and quickly as other travel products, which has often been viewed as a complex requirement in the past. We are delighted to be giving our clients the very best choice and price transparency for private jet charter".

Adam Twidell, founder and director of PrivateFly, adds: "This partnership with Advantage Travel allows us to reach significant volumes of business travellers, and is a great move forward in our distribution strategy to make private charter booking quicker and easier for our travel trade partners. We are looking forward to working closely with them to build the association further".

-Ends-


Notes to editors:

About PrivateFly:

PrivateFly is an online booking network that makes it quicker, easier and more cost effective to arrange private jet charter.

With over 2700 operators registered worldwide, PrivateFly is the only online aggregator for private jet charter in Europe.

PrivateFly combines online efficiency and transparency with offline expertise to offer a full-service VIP charter service to direct customers and partners. The bespoke software has been created in-house specifically to meet the needs of charter customers and operators.

In February 2010 PrivateFly launched the world's first iPhone application to provide instant private jet pricing on a mobile phone.

PrivateFly was recently announced as one of the Smarta 100 companies 2010, by a judging panel including Dragon's Den's Deborah Meaden and other leading entrepreneurs, such as Bebo founder Michael Birch. The company also won the innovation category of the Best Business Awards in February 2010.

Founded in 2007, the company is based in St Albans, Hertfordshire and has plans to expand within Europe and selected international markets throughout 2010.

For further information, interviews or imagery, please contact:

Lisa Whiting/Kathryn Hughes
Publicité Ltd
T: 020 8543 6582/M: 07971 420987
E: l.whiting@publicite.co.uk
 
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