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PRIVATEFLY.COM TARGETS INDEPENDENT TRAVEL AGENTS

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-Online booking engine for private aviation signs partnership with UK's largest independent business travel consortium-

PrivateFly.com, the unique online booking engine for private aviation, has announced a new partnership with business travel network Advantage Travel Centres, whose 200+ members are independent business travel agents with a combined annual buying power of over £1.1 billion.

This new partnership includes specific member benefits for Advantage Travel members including lucrative commission-share opportunity and agency incentives. PrivateFly's 'quick quote' search tool is also embedded within the Advantage Travel members' intranet, allowing access to instant and accurate private jet estimates for any global trip. Members can then click through to PrivateFly.com to submit their client's flight request to all relevant aircraft operators worldwide. The agent can compare quotes for available options - which are usually returned within minutes - and complete the client's booking online or by phone, with PrivateFly's expert team available 24/7.

Ken McLeod, corporate director of Advantage Travel Centres comments: "This new partnership with PrivateFly.com means our members can now compare and buy private jet charter on behalf of their clients as easily and quickly as other travel products, which has often been viewed as a complex requirement in the past. We are delighted to be giving our clients the very best choice and price transparency for private jet charter".

Adam Twidell, founder and director of PrivateFly, adds: "This partnership with Advantage Travel allows us to reach significant volumes of business travellers, and is a great move forward in our distribution strategy to make private charter booking quicker and easier for our travel trade partners. We are looking forward to working closely with them to build the association further".

-Ends-

About PrivateFly:

PrivateFly is an online booking network that makes it quicker, easier and more cost effective to arrange private jet charter. With over 7000 aircraft registered worldwide, PrivateFly is the only online aggregator for private jet charter in Europe.

PrivateFly combines online efficiency and transparency with offline expertise to offer a full-service VIP charter service to direct customers and partners. The bespoke software has been created in-house specifically to meet the needs of charter customers and operators. In 2010 PrivateFly launched the world's first iPhone application to provide instant private jet pricing on a mobile phone and now offers the equivalent application for the Android platform.

PrivateFly.com was awarded Website of The Year in Flight International's 2011 'Webbies' awards, which recognise online excellence across the whole of the aviation industry - the judges describing it as "the iTunes" of aviation. It was also announced as one of the Smarta 100 companies in 2010, by a judging panel including Dragon’s Den’s Deborah Meaden and other leading entrepreneurs, such as Bebo founder Michael Birch.

Founded in 2008, PrivateFly is based in St Albans, Hertfordshire. In September 2011 it announced successful investment fundraising of £2 million, enabling international expansion plans and further enhancements to its technology platform.

For further information, interviews or imagery, please contact:

PR Agency: Katrina Suppiah
Publicité Ltd
T: 020 8543 6582
E: k.suppiah@publicite.co.uk

In-house PR Contact:
Viv Diprose
T: 01747 642 777
E: viv@privatefly.com

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