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PRIVATEFLY LAUNCHES WHITE LABEL SOLUTION TO GLOBAL CONCIERGE PARTNERS

. Private aviation specialist offers concierge specialists lucrative revenue sharing opportunities
. Concierge companies given a hassle-free way-in to the burgeoning private jet sector

PrivateFly, www.privatefly.com, the unique online booking engine for private aviation charter, has launched a white label solution to global concierge partners. This new opportunity supports PrivateFly's existing partnership offering which includes both online and offline content and tools backed by experienced customer service. This enables partners to offer a trusted private charter service to their client base, with minimal workload.

The company already works with several concierge companies on a partnership basis, including a recent white-label arrangement with City-Concierge, providers of concierge services to London's Tower 42.

PrivateFly is an online platform for comparing and booking private aviation charter, worldwide. Its booking engine provides price comparison tools for aircraft charter, making it quicker, easier and more transparent for partners and their customers. The company's mission is to bring about exciting change in the private jet sector, with the aim of transforming brokering via the internet, and unifying the highly fragmented market. For operators, PrivateFly is the only free marketplace to advertise their aircraft and find new customers, which encourages rapid response and loyalty from the inventory.

Through its white label solution, the private aviation specialist will offer global travel companies, including luxury travel operators, corporate travel groups, yacht brokers and concierge groups lucrative revenue sharing opportunities. As part of their comprehensive partnership offering, Partners will now be offered the chance to white label PrivateFly to their brand, so clients can book private aviation directly via their website. There is no cost to the partner and the workload is minimal, as the PrivateFly team undertakes all product integration, and manages the booking process. The partners' clients will be provided with one search, online pricing, market comparison and a full charter service. And, where a client relationship is primarily on an offline basis, the PrivateFly team will provide partners with comprehensive support.

Commenting on the white label solution, founder and director of PrivateFly, Adam Twidell, said: "We are thrilled to be formally launching our white label proposition to the concierge and travel sectors. This is a step-change for our industry, and the chance for companies, who may not have otherwise had the opportunity, to play a part in the exciting world of private aviation".

"White-labelling has proven to be a real success in the travel sector, and we see no reason for private aviation not to go the same way. We have high hopes, and are already garnering interest from companies across the world".

City-Concierge founder and CEO Terry Burns comments: "PrivateFly's co-branded white label adds real customer value to our offering in terms of increased online functionality and content - as well as being a useful additional revenue stream for our business. We're delighted to be working together and are looking forward to developing the relationship further in the future".

-Ends-


Notes to editors

About PrivateFly:

PrivateFly is an online booking network that makes it quicker, easier and more cost effective to arrange private jet charter.

With over 2700 operators registered worldwide, PrivateFly is the only online aggregator for Private Jet charter in Europe.

PrivateFly combines online efficiency and transparency with offline expertise to offer a full-service VIP charter service to direct customers and partners. The bespoke software has been created in-house specifically to meet the needs of charter customers and operators .

PrivateFly won a travel Industry "Dragons Den" in May 2008, voted 'most innovative travel company of 2008' by the audience of travel Industry delegates and Investors.

Founded in 2007, the company is based in St Albans, Hertfordshire and has plans to expand within Europe and selected international markets in 2010.

For further information, interviews or imagery, please contact:

Katrina Suppiah/Emma Ward Hunt
Publicité Ltd
T: 020 8543 6582/020 8542 7400
E: k.suppiah@publicite.co.uk/e.wardhunt@publicite.co.uk
 
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