|
Do you think the internet is making the private jet industry more efficient?
|
|
Yes
|
98%
|
|
No
|
2%
|
|
|
How do you currently market your aircraft?(tick all those that apply)
|
|
PR
|
48%
|
|
Word of Mouth / recommendations
|
83%
|
|
Social media
|
21%
|
|
Paid search / PayPerClick
|
12%
|
|
Search Engine Optimisation
|
50%
|
|
Other
|
17%
|
|
|
Would having 360 degree panoramic imagery of an aircraft's interior on your website improve the opportunity for charter sales?
|
|
Yes
|
52%
|
|
No
|
48%
|
|
|
How would you define the approximate split of where your charter business comes from?
|
|
More from direct customers
|
33%
|
|
Equal split from direct customers and brokers
|
24%
|
|
More from brokers
|
43%
|
|
|
In the last year, What approximate % of the primary person BOOKING the charter do you estimate is male or female?
|
|
Male
|
63%
|
|
Female
|
37%
|
|
|
In the last year, What approximate % of the charter PASSENGERS do you estimate is male or female?
|
|
Male
|
68%
|
|
Female
|
32%
|
|
|
Which sector of your customers do you estimate has seen most growth in the last twelve months?
|
|
First time special occasion
|
12%
|
|
Business customers
|
68%
|
|
Ex-owner or fractional owners
|
20%
|
|
Other
|
0%
|
|
|
What do you think ranks as the most important factor for a private charter customer? (choose one)
|
|
Getting a quote quickly
|
17%
|
|
The most competitive price
|
69%
|
|
Type and age of aircraft
|
5%
|
|
Safety record
|
7%
|
|
Other
|
2%
|
|
|
What is the single biggest challenge facing the charter industry currently?
|
|
Environmental issues
|
7%
|
|
The recession
|
45%
|
|
Airport access
|
5%
|
|
Too many competitors in the market place
|
24%
|
|
Reaching more customers
|
10%
|
|
Other
|
9%
|
|
|
On average, how many quotes do you estimate that you generate per one charter booking?
|
|
10 quotes
|
39%
|
|
20 quotes
|
36%
|
|
30 quotes
|
3%
|
|
40 quotes or more
|
22%
|
|
|
What % of your flights do you estimate are empty positioning sectors?
|
|
10 - 20 %
|
12%
|
|
20 - 30 %
|
14%
|
|
30 - 40 %
|
42%
|
|
Above 40 %
|
32%
|
|
|
How did you hear about PrivateFly?
|
|
An email we sent
|
67%
|
|
Aviation publication
|
19%
|
|
Recommendation
|
0%
|
|
Other
|
14%
|
|
|
Which other marketing networks/ organisations are you a member of? (tick all that apply)
|
|
Avinode
|
67%
|
|
CharterX
|
61%
|
|
Other
|
25%
|
|
|
What would most improve PrivateFly?
|
|
Available in other languages
|
9%
|
|
Improved functionality
|
21%
|
|
Online (live) help
|
6%
|
|
Clearer instructions on how to use
|
24%
|
|
Other
|
39%
|
