PrivateFly.com to power Addison Lee's new private jet service

PrivateFly.com has announced a new distribution strategy to expand its reach to London business travellers through a partnership with Addison Lee. For the first time ever, Addison Lee customers can now book private jet charter alongside premium minicabs, chauffeur vehicles, taxi-bikes and couriers.

Business jet hire will be offered as part of a seamless ground-to-air transportation package via Addison Lee's new-launch website, which will integrate with PrivateFly's booking software. The new service, Addison Lee Private Jets, will provide Addison Lee customers with free executive transfers to and from private London airfields for all charter flights booked via the service.

Launching as part of Addison Lee's redesigned new website, Addison Lee Private Jets offers its customers instant online cost estimates for private jet hire with access to an accredited global charter operator network. PrivateFly.com will also provide Addison Lee customers with 24-hour access to a dedicated operations team for phone advice. Every booking will include Premier VIP Mercedes return transfers.

John Griffin, chairman of Addison Lee, comments: "Addison Lee Private Jets is another example of great innovation from Addison Lee. We regularly transport clients to private jet or helicopter airfields in and around London, so helping them choose their air transport is a logical next step.

"Amongst our 20,000 business account holders there's a clear demand for faster, more convenient and more luxurious air travel. This partnership with PrivateFly.com enables Addison Lee to offer our customers the great service in the air that they already experience in our fleet of premium minicabs and chauffeur vehicles."

Adam Twidell, chief executive of PrivateFly.com, adds: "We are delighted to be working with Addison Lee. We have a shared approach of using leading-edge technology to drive enhanced efficiency and speed in our respective travel sectors. Together we are looking forward to delivering the market-leading solution for ground-to-air transportation for London's business community."

-Ends-

Notes to editors:

Addison Lee Private Jets can be accessed from Addison Lee's website at http://www.addisonlee.com/passengers/private-jets