Private jet charter survey 2010

PrivateFly conducted a survey of its global network of registered operators, which gathered data and opinion from a wide range of private jet operators, ranging from how their customer base is evolving; biggest challenges; emerging trends and their views about how the private jet charter industry is set to change.

Here are some of the results:

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Do you think the internet is making the private jet industry more efficient?
Yes 98%
No 2%
 
How do you currently market your aircraft?(tick all those that apply)
PR 48%
Word of Mouth / recommendations 83%
Social media 21%
Paid search / PayPerClick 12%
Search Engine Optimisation 50%
Other 17%
 
Would having 360 degree panoramic imagery of an aircraft's interior on your website improve the opportunity for charter sales?
Yes 52%
No 48%
 
How would you define the approximate split of where your charter business comes from?
More from direct customers 33%
Equal split from direct customers and brokers 24%
More from brokers 43%
 
In the last year, What approximate % of the primary person BOOKING the charter do you estimate is male or female?
Male 63%
Female 37%
 
In the last year, What approximate % of the charter PASSENGERS do you estimate is male or female?
Male 68%
Female 32%
 
Which sector of your customers do you estimate has seen most growth in the last twelve months?
First time special occasion 12%
Business customers 68%
Ex-owner or fractional owners 20%
Other 0%
 
What do you think ranks as the most important factor for a private charter customer? (choose one)
Getting a quote quickly 17%
The most competitive price 69%
Type and age of aircraft 5%
Safety record 7%
Other 2%
 
What is the single biggest challenge facing the charter industry currently?
Environmental issues 7%
The recession 45%
Airport access 5%
Too many competitors in the market place 24%
Reaching more customers 10%
Other 9%
 
On average, how many quotes do you estimate that you generate per one charter booking?
10 quotes 39%
20 quotes 36%
30 quotes 3%
40 quotes or more 22%
 
What % of your flights do you estimate are empty positioning sectors?
10 - 20 % 12%
20 - 30 % 14%
30 - 40 % 42%
Above 40 % 32%
 
How did you hear about PrivateFly?
An email we sent 67%
Aviation publication 19%
Recommendation 0%
Other 14%
 
Which other marketing networks/ organisations are you a member of? (tick all that apply)
Avinode 67%
CharterX 61%
Other 25%
 
What would most improve PrivateFly?
Available in other languages 9%
Improved functionality 21%
Online (live) help 6%
Clearer instructions on how to use 24%
Other 39%

Survey results based on a sample size of 132 responses

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